‘Artisanal’ Claims Making Foodies Angry

‘Artisanal’ Claims Making Foodies Angry

Some say mass-produced products don't fit 'artisan' definition



The definition of art has been debated for centuries. A recent point of contention for artistic food affectionados is the seemingly liberal use of the label “artisanal” to describe mass-produced food items.

Case in point, the Dunkin’ Donuts(NASDAQ:DNKN) bagel. The fact that the enormous doughtnut chain describes its line of bagels as artisanal riles Marc Fintz, vice president and business development manager for Davidovich Bagels, Today.com reports.


Fintz was so angry over the claims that he sent a cease-and-desist order to Dunkin’ Donuts stating that the term artisan “creates the perception that your products are produced by hand, using traditional methods in small quantities.”

The doughnut chain, however, uses a different definition of the controversial term.

“(Artisan) is a common term used to describe quality food and authentic, traditional ingredients and taste,” Dunkin’ Donuts said in a letter to Fintz. “We therefore believe it is a fair and appropriate word to describe the line of bagels featuring our new bagel recipe.”

Dunkin’ Donuts isn’t the only brand giant staking a claim in artisan territory. Famous pickle company Vlasic will soon launch it’s line of artisanal pickles.





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